ASB Sustainaball

Getting 18-34 yo Kiwis to care about ASB Classic is a tough ask—when it comes to choosing their favourite sport, tennis is pretty far down the list. 

How do we create awareness of a sport that our young planet-loving, eco-friendly, plant-based focused target audience couldn’t care less about? 

Not everyone in New Zealand loves tennis, but we damn well love a tennis ball. Backyard cricket, handball, towbar covers. You name it, the yellow fuzzy ball will be there. 

We keep losing stacks of them to backyard cricket and catch every year. That can’t be very good for the environment…

So, to democratise tennis and celebrate the ASB Classic, we created the ASB Sustainaball—a biodegradable tennis ball with a native seed inside. A tennis ball that plants a tree when it breaks down.